Euny Hong
Euny Hong
Euny Hong is a successful journalist and published author of books including The Power of Nunchi: The Korean Secret to Happiness and Success which has sold translation rights in 20 regions.
Her book, The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture was selected as an Amazon Editor’s Pick for Best Non-Fiction and has been translated into eight languages. The Telegraph UK described the book as “fabulously snarky.” The New York Times described the book as “Incisive and humorous…an excellent case study of calculated entrepreneurial moxie.”
Her articles have appeared in The New York Times, The Financial Times, The Washington Post, The Wall Street Journal, The Los Angeles Times, The New Republic, and Allure, among others. She has had many TV appearances, on such programs as “Picture This” on BBC2, “Ronan Farrow Daily” on CNBC, and Bloomberg TV.
Previously, she was with the France 24 TV news network in Paris, and she started her journalism career as a TV columnist at the Financial Times. She graduated from Yale University with a B.A. in Philosophy and is a former Fulbright Scholar. She is fluent in English, French, German, and Korean.
Trade Paperback
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A revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award–winning film Parasite and the hit Netflix series Squid Game.
In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Kor...Read More
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Trade Paperback
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Improve your nunchi. Improve your life.
Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotiona...Read More
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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY
By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's ...Read More
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Why America is Losing Its World Cultural Monopoly
How a Third World Nation Became a Global Trendsetter
What Businesses Can Learn from the South Korean Success Model
How Technology Has Changed the Way We Talk about Race
Racism in Europe
The Way France Deals with Race
The Perils of the Nomadic/Expat Life
How to Sell What You Write
“‘KPop Demon Hunters’ Is My Kind of Globalism”
“How ‘Past Lives’ Changed My Mind About My Relationship.”
“I May Have Started a Rumor About K-Pop, and It May Be Ruining My Life”
“The President who got impeached for being embarrassing”
Follow Euny Hong on Twitter.
Check out Euny Hong’s author website.
Praise for The Birth of Korean Cool
“Incisive and humorous… An excellent case study of calculated entrepreneurial moxie.”
— The New York Times Book Review“Full of facts and entertaining to boot, it’s definitely a gem.”
— EntertainmentWeekly.com“An insightful book…[Hong’s] brief chapter on Korea’s han against Japan is both the best and most concise explanation I’ve read of the two countries’ complicated and ancient feud.”
— Bloomberg Businessweek“The rare book that’s hilariously funny and also makes you smarter about world economies.”
— Vulture“An incisive, colorfully written account of South Korea’s cultural ascent.”
— Grantland“Fabulously snarky…Hong is perfectly positioned to understand this complex Korean psyche while retaining enough distance (and cynicism) to evaluate it.”
— Helen Brown, The Telegraph (UK)“Highly entertaining.”
— The Guardian (UK)Book This Speaker
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