See Solve Scale
I engage participants in an interactive discussion about the See, Solve, Scale approach to entrepreneurship, which I define as a structured process for solving problems. We cover the following specific topics:

• Entrepreneurship is a process that anyone can learn, not a spirit
• The See, Solve, Scale process
• Benefits of scarce resources and burdens of abundant resources
• The team composition sweet spot
• Ikigai: Living a purposeful life

Benefits of Scarce Resources
I facilitate a structured discussion of the Harvard Business School R&R case study which illustrates several of the above topics. The eyes of participants light up in all different kinds of venues where I teach this case around the world. I love teaching it and participants love learning through it. In large organizations, the concepts of the burdens of abundant resources and the benefits of scarce ones are often a surprise. The concept of leveraging resources beyond your immediate control is a good fit for both small and large organizations.

Entrepreneurship in Established Organizations
I facilitate a structured discussion of the Harvard Business School Knight Ridder: Mercury Rising case study which does an excellent job of illustrating how entrepreneurship applies to a large and established organization. It illustrates some of the challenges that large organizations face, like being overwhelmed with immediate data and tasks and the burdens of abundant resources. Knight Ridder helps to illustrate the concepts of Corporate Gravity, Corporate Myopia and Corporate Immune Systems. Those are phenomena that participants recognize from their own experience. And the pairing of both R&R with Knight Ridder is helpful for large established organizations to see the contrasts of entrepreneurship with other forms of leadership.

Bottom-Up Research: Finding and Validating Unmet Needs (“See”)
This session provides a lively and memorable deeper dive into the first step in the process (“See”)—finding and validating unmet needs through bottom-up research. This is the most important part of the process and the part that is in most demand when I am hired to speak with established organizations of all kinds. If you get this part right, then you have built a solid foundation for the rest of the process (“Solve” and “Scale”). And if you do not get this right, it won’t matter how much effort you put into the next steps. Most participants in this bottom-up research workshop tell me that it changed their whole approach to what they were doing or wanting to do. And that is true in lots of different kinds of contexts and cultures around the world.

Mindset Guidelines for Creating an Initial Small-Scale Solution (“Solve”)
In the first step of See, Solve, Scale, you focus on “what is.” Learning to observe and listen like an anthropologist and acting with empathy means to see the way things are. That’s difficult because it is challenging to relax our biases. Observing how things are is harder than you think. In this next step, Solve: Develop a Value Proposition, I help you to see things for how they “could be.” That is difficult in a different way. Unless we stretch our minds first, our perception of how things are will limit our ability to see how things can be different. Some of the approaches we cover include:

• Diverge Before You Converge
• Create a Portfolio of Ideas to Mitigate Risk
• It Is Easier To Make An Innovative Idea Feasible Than A Feasible Idea Innovative
• Embrace Wild Card Ideas
• Beware the Forces That Inhibit Entrepreneurship
• Aparigraha: Becoming Unattached From Abundant Resources
• The Hidden Value of an Expiration Date

Techniques for Creating an Initial Small-Scale Solution (“Solve”)
With your mind stretched beyond “what is” to “what could be,” we dive in further to Solve: Develop a Value Proposition or create an initial small-scale solution. In this session, I help participants begin to answer the questions What, Who and most important Why. I say “begin” because this part of the process tends not to be linear. It is iterative in that it requires you to approach the problem you identified in “See” from more than one angle. In this workshop, therefore, I share a number of different techniques that help organizations devise solutions and answer the three Value Proposition questions.

• Geographic Follower
• Systematic Inventive Thinking
• Open Innovation Engages and Motivates Experts To Solve Challenging Problems
• Value Proposition Exercise as a Venture Blueprint
• A Structured Alternative To Brainstorming
• Don’t Pour the Concrete Too Early
• Pivot: Don’t Fall In Love, Fall In Like!
• The Walking Around Money Catalyst

The Landscape Exercise: Thinking Big to Achieve “Scale”
As I have learned from my students and workshop participants, it is challenging to think big and envision long-term impact. This Landscape Exercise will help you to overcome this resistance. Its primary purpose is to help you shift your mindset so that you can be more receptive to growing your Value Proposition into a large-scale solution with impact far into the future. You might think of this exercise as a mental stretch. This stretch will help you to move beyond the near-term mental limitations we all have and will help you to have big impact over the long term.

A conversation between Danny Warshay and Denver Frederick — A Disciplined Process to See, Solve and Scale.

Danny Warshay on the Mark Divine Show.

Forbes on Danny Warshay — Entrepreneurship: The Way To Peace In The Middle East

Danny Warshay featured on Entrepreneur.com

For an extensive list of press and podcast appearances, please visit Danny’s website.

“Sneaking into Danny’s famous course at Brown was one of the best entrepreneurial investments I’ve ever made. Now with See, Solve, Scale anyone can learn Danny’s essential business secrets to bring their ideas to life.”

“Our teams are incorporating the frameworks and principles we learned in Danny’s workshops into our work to continue to create and deliver best-in-class pharmacy innovation services.”

“Danny created a dynamic and collaborative environment for the 2,400 online participants, renewing a sense of passion for entrepreneurial problem-solving among our team. Danny’s ‘See Solve Scale’ process has equipped our Deals practice with new ways to help our clients grow.”

“Danny’s workshops helped all of us appreciate that successful innovation and creating new business models do not come about by unbridled brainstorming, but rather via a disciplined process that focuses on the customer of tomorrow.”

“Danny’s emphasis on bottom-up research taught us how to open our eyes to new possibilities and unmet needs in our dynamic landscape, inspiring new and valuable insights for the Air Force.”

“Danny’s workshops across different audiences—university students, university faculty, established business leaders, aspiring entrepreneurs, and government officials—helped alter hardened ways of thinking and fostered confidence in participants.”

“Danny’s use of Harvard Business School case studies and his attention to detail made the experience unforgettable for our executive participants. We had a testimonial from an Ericsson executive, for example, stating that it was the best learning experience in his life!!!!”

Praise for See, Solve, Scale

“Want to make the world a better place? Learn how to be an entrepreneur! In See, Solve, Scale, Danny is masterful at breaking that intimidating word into simple, clear steps that anyone can follow.”

“If you are an entrepreneur or ever dreamed of creating something that matters, this book is a low-risk, high-reward resource for making it happen.”

“Brown University doesn’t need a business school—it has Danny Warshay. For liberal arts grads with a passion to improve the world and be their own boss, See, Solve, Scale helps you escape Plato’s cave and see the entrepreneurial light.”

“Danny Warshay is an entrepreneurial hero unlocking the power of entrepreneurship for the rest of us. Read it, roll up your sleeves, and change the world.”

“See, Solve, Scale makes what has been exclusive Ivy League training accessible to everyone. It is now my go-to recommended reading for all entrepreneurs we engage within the diverse communities we serve and beyond.”

“Danny Warshay’s See, Solve, Scale makes a fundamental connection between a liberal arts education and entrepreneurship. That he does so with stories and examples of a diverse set of founders of all ages and backgrounds makes this the perfect book for all aspiring entrepreneurs.”