Bobby Kim
Artist, Designer, Author, Entrepreneur, Documentarian

Bobby Kim, also known as Bobby Hundreds, is an artist, designer, author, entrepreneur, and documentarian. Over 15 years, the Co-Founder and Chief Creative Officer of The Hundreds grew an independent, Los Angeles-based brand into a worldwide men’s apparel label, fueled by his prolific online magazine and transparent narrative.


In the Summer of 2016, Bobby opened his first series of restaurants, under the TikiFish chain. His directorial debut, Built to Fail – a documentary on streetwear – premiered at the Los Angeles Film Festival in 2017. In 2019, Farrar, Straus & Giroux published Kim’s first book entitled This Is Not A T-shirt, a business memoir detailing how The Hundreds was built. Bobby Hundreds is also co-founder of Second Sons, a brand development group that incubates and cultivates young designers and labels.


Bobby Hundreds has always had a heart for young, progressive, and hungry people. His talks have resonated with audiences at street culture fairs like ComplexCon to university auditoriums to women’s conferences like Girlboss Rally and Create & Cultivate. His story details the come-up as a minority youth who found community in building his own brand. Accordingly, his speaking engagements are presented less as lectures and more as dynamic town hall discussions, where he brings the audience in to address social issues, life advice, and business guidance. Topics range from street fashion to race and representation to entrepreneurialism.


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This Is Not a T-ShirtA Brand, a Culture, a Community - a Life in Streetwear
Farrar, Straus and Giroux

Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Entrepreneurialism Bobby Kim built the streetwear brand The Hundreds from the ground up, one of the first, helping to create a strong brand the fashion industry today. Bobby engages his audience in a captivating discussion on the hunger and desire for brand-building and entrepreneurialism.
The Streetwear Industry The streetwear industry has grown to become a multi-billion dollar industry that has taken over the fashion world. Bobby's presentations attracts the youth culture as he details his finding a community within his streetwear brand The Hundreds.
Social Justice The child of Korean immigrants, Bobby Kim received first-hand experience of a lack of diversity in the fashion industry. He is eager to talk about the many ways to make the fashion industry more diverse and female inclusive. He touches upon equality and social justice within his community and how to achieve that within your own.

Bobby Kim was interviewed by Hollywood Reporter as his work was named “The Greatest Streetwear Collaboration of all Time.”

The making of the well-known streetwear brand The Hundreds began in 2003. Listen to the podcast where Bobby Kim details the company’s connection to the community.

Jennifer, a line of The Hundreds, is one of the first streetwear lines designed for women that is coveted by men.

LA Times features Bobby Kim and his creating of Jennifer.

Newsweek highlights Bobby Kim’s designs as the start of streetwear fashion.

Fashionista profiled Bobby Kim on his making of The Hundreds.

Read Bobby Kim’s “4 Mindset Shifts That Led To This Streetwear Mogul’s Success.”