Richard Torrenzano
Reputation & Global Crisis Management Expert


Richard Torrenzano is chairman and chief executive of The Torrenzano Group, a strategic communications and high-stakes issues management firm specializing in building and protecting corporate reputations, enhancing shareholder value and helping clients grow their businesses.

Torrenzano is the co-author, along with former White House speechwriter Mark Davis, of Digital Assassination:Protecting your Reputation, Brand or Business Against Online Attacks. Digital Assassination reveals how the Internet is used to destroy brands, reputations, even lives. It exposes strategies digital assassins deploy and defines ways to turn the tables on their deception. It offers a roadmap to what is happening on the Internet, why it is happening and what you can do about it.

Rich has counseled chief executives and boards of corporations in the United States, Europe, Asia and Latin America, as well as several heads of state.

He has extensive hands-on experience in the world’s financial markets. Throughout a period of rapidly developing public policy issues, historic levels of market activity, unprecedented change in world affairs and intense media coverage, Rich planned and directed the New York Stock Exchange’s worldwide activities and programs.

For nearly a decade, he was a member of the Big Board’s Management (policy) and Executive (operations) Committees. And on the firing line as the NYSE’s chief spokesman, he had a unique vantage on business, industry and media.

Rich developed public strategies to deal with significant market issues, including: Insider trading scandals; corporate mergers, acquisitions and IPOs; governance and shareholder activism; high-frequency trading, restructuring as well as regulatory and disciplinary actions.

He managed some of the most visible global corporate crises in our lifetime, including: The October 1987 market crash, and Federal Reserve Bank’s $4 billion recapitalization of Long-Term Capital Management, financed by a consortium of 14 of the world’s largest financial institutions.

His actions and work helped restore confidence in capital markets. Following the September 11th attacks, he provided counsel to leadership at Merrill Lynch, Lloyd’s of London, Nasdaq StockMarket, American Stock Exchange, National Association of Securities Dealers and Security TradersAssociation — all significantly affected by the terrorism raids.

As a top corporate officer, Rich made a specialty of identifying emerging issues and managingresponses for: brand, reputation and cyber-attacks; hacking and computer breakdowns; producttampering, recalls and liability; unexpected management and board changes; fires, bomb threats, protests, kidnappings and terrorism; as well as regional, federal and international government oversight commissions, investigations, studies, testimony and rulings.

Following the Bush-Gorbachev Malta Summit, Rich negotiated and planned the landmark NYSE USSR-US Moscow seminar on financial markets. It was attended by several hundred Soviet academic, business, financial, and government leaders. The program served as a catalyst for the opening of exchanges in Moscow and St. Petersburg.

At that time, Rich was also part of the delegation that advised key political and business leaders in Czechoslovakia, Hungary and Poland on their transition to capitalism and opening of financial markets.

He also negotiated and planned the historic China-US symposium on financial markets in Beijing. That government and business conclave galvanized the opening of the stock exchange in Shanghai, moving China towards a new economic and entrepreneurial environment.

Prior to those activities, Rich coordinated White House-related activities for the NYSE CEO in his capacity as chairman of President Reagan’s Board of Advisors on Private Sector Initiatives.

Rich was director and senior vice president, corporate affairs and a member of the Executive Management Committee for SmithKline Beecham, Plc. SB, a leading global healthcare company, marketed more than 300 products in 130 countries and had revenues of $14 billion. SB merged with Glaxo.

Based in London, he had worldwide responsibility for government affairs and public policy, communications and investor relations, issues and industry relations, and philanthropic activities.

Under his leadership, during an intense political climate in healthcare, corporate affairs was re-energized through management changes, deployment of technology and integration of strategic plans — all of which enhanced and strengthened SB’s global policy reach.

Rich was awarded The Ellis Island Medal of Honor and has been recognized by several distinguished international organizations. He is a Knight of Malta; Knight Grand Cross, Order of the Holy Sepulcher; Knight, Order of Merit, Republic of Italy; Knight Commander Jus Patronato, Sacred Military Constantinian Order of St. George, and Knight Grand Cross, Royal Order of Francis I, both Royal House of Bourbon; Knight Commander, Order of Saints Maurice and Lazarus, and Knight Commander, Order of Merit, both Royal House of Savoy.

He is the recipient of several professional awards, including two Public Relations Society of America’s Silver Anvils for institutional and investor relations programs.

Rich serves on the board of the New York State Trooper Foundation, and is member of the Economic Club of New York and National Press Club, Washington, DC. For several years, he served on the Private Sector Advisory Committee, United States Information Agency, State Department, Washington, DC.

He received a bachelor’s degree in behavioral sciences from the New York Institute of Technology and served on the university’s board of trustees and its executive committee for more than twenty years. Rich holds NYIT’s two highest honors: president’s medal for outstanding service to the community and an honorary Doctor of Letters. He completed the executive program of the Graduate School of Business, Stanford University, California.

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Digital Assassination
Protecting Your Reputation, Brand, or Business Against Online Attacks
St. Martin's Griffin


Richard Torrenzano and Mark Davis--Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks At laser speed—and in our headlines every day—Internet attacks destroy reputations, brands, businesses . . . even lives. From false Wikipedia entries, to Yelp attacks, to obscene fabricated images, every executive, small-business owner, physician, lawyer, journalist and politician, parent and child is at risk of digital assassination. Richard Torrenzano and Mark Davis look beyond the technology to examine what social media realities, history, pop culture, and futuristic science tell us about the darker side of the Internet. They will share with your group riveting stories that illustrate the seven forms digital attack, and the seven ways you can use to minimize, neutralize and even defeat them.