Jane Maas
Groundbreaking Woman Executive in Advertising

Jane Maas began her advertising career as a copywriter in 1964, in the sexy and sexist era of the hit television series Mad Men. She fought her way up as a copywriter, and eventually became a creative director and an officer of the advertising agency. She is best known for heading up the iconic “I Love New York” campaign, which rescued New York City from bankruptcy and still continues to echo around the world. “This great advertising has many fathers,” she says. “But I am its only mother.”


Advertising Age calls this legendary woman “the real Peggy Olsen, right out of Mad Men.” She was president of a New York advertising agency in the 1980s, a Matrix Award winner, and a New York Advertising Woman of the Year. St. John’s University awarded her an honorary doctorate; Bucknell and Fordham Universities elected her to their Boards or Trustees; she has won every creative advertising award there is.


In addition to the wickedly funny Mad Women, Jane Maas is author of the 2013 book The Christmas Angel;  her autobiography, Adventures of an Advertising Woman; and co-author of the classic How To Advertise, which has been translated into 17 languages.




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Mad Women
The Other Side of Life on Madison Avenue in the '60s and Beyond
Thomas Dunne Books

"Breezy and salty.” –The New York Times “Hilarious! Honest, intimate, this book tells it as it was.” –Mary Wells Lawrence, author of A Big Life (In...

Trade Paperback
St. Martin's Griffin/Thomas Dunne Books

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

Thomas Dunne Books

“I lingered over the pages and the years as this special Christmas Angel was handed down from one generation to the next. This is a story that will linger in...

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond Spend an evening with Jane Maas, who made her way to the top of the fabulous, but male-dominated ad world of the 1960s and 70s. Fans of the AMC series Mad Men will be thrilled by Jane’s wickedly funny and juicy inside stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze filled Boat Ride—but Jane Maas also draws from her captivating personal experience and countless interviews with her peers to address the toughest issues of the era: equal pay, jaw-dropping sexism, and the painful choice many women faced between motherhood and their careers.
Jane Maas on How to Advertise From her first experience with the legendary David Ogilvy, “The King of Madison Avenue” to her leadership of Earle Palmer Brown in the competitive New York City territory, Jane Maas offers her insight into effective advertising, gained over more than 40 years of extraordinary success in an ever-changing industry.

Praise For Jane Maas

“We really enjoyed meeting [Jane Maas] and hearing about her life on Madison Avenue. She is warm, friendly, smart, and a total delight.”
-Lynn Goldman, Director of Marketing, Geer

“Jane Maas was one of the hit speakers at our Tucson Festival of Books. The standing-room-only audience roared with laughter all through her talk. It was a delight to be in her presence. Jane filled the room with personality.”
-John Humenik, President and Publisher, Arizona Daily Star

“Jane’s Mad Women talk brought us the largest luncheon crowd we’ve had in two years. Women who attended have told me they were touched by her honesty and inspired by her success.”
- Judy Thompson, Executive Director, Ad Club Cincinnati

“During her two days on the Bucknell campus, Jane Maas spoke with many different audiences— students, faculty, women’s groups, the community, seniors, and more. She captivated all of them.”
-Dr. Michael Johnson-Cramer, Director, School of Management, Bucknell University