Euny Hong
Journalist, Author of "The Birth of Korean Cool"

Euny Hong is a journalist and twice-published author, most recently of a work of non-fiction entitled The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture, which received rave reviews. The Telegraph UK described the book as “fabulously snarky.” The New York Times described the book as “Incisive and humorous…an excellent case study of calculated entrepreneurial moxie.”


Her articles have appeared in The New York TimesThe Financial Times, The Washington PostThe Wall Street Journal EuropeThe International Herald TribuneThe New Republic, and The Boston Globe, among others. She has many TV appearances, on such programmes as “Picture This” on BBC2, “Ronan Farrow Daily” on CNBC, and Bloomberg TV. She has delivered live talks at SXSW 2015, Boston College, Harvard, Yale, The Korea Society, and has keynoted events around the country.


Previously, she was with the France 24 TV news network in Paris, and she started her journalism career as a TV columnist at the Financial Times. She has a Higher Certificate from the Wine and Spirits Education Trust. She graduated from Yale University with a B.A. in Philosophy and is a former Fulbright Scholar. She is fluent in English, French, German, and Korean, and can do talks in French as well as English.

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The Birth of Korean CoolHow One Nation Is Conquering the World Through Pop Culture

A fresh, funny, up-close look at how South Korea remade itself as the world’s pop culture powerhouse of the twenty-first century.

Why America is Losing Its World Cultural Monopoly
How a Third World Nation Became a Global Trendsetter
What Businesses Can Learn from the South Korean Success Model
How Technology Has Changed the Way We Talk about Race
Racism in Europe
The Way France Deals with Race
The Perils of the Nomadic/Expat Life
How to Sell What You Write

Check out a New York Times review of The Birth of Korean Cool.

Read Euny Hong’s article on CNN about South Korea’s first female president.

Follow Euny Hong on Twitter.

Check out Euny Hong’s website.

Praise for The Birth of Korean Cool:

“Incisive and humorous… An excellent case study of calculated entrepreneurial moxie.”
The New York Times Book Review

“Full of facts and entertaining to boot, it’s definitely a gem.”

“An insightful book…[Hong’s] brief chapter on Korea’s han against Japan is both the best and most concise explanation I’ve read of the two countries’ complicated and ancient feud.”
Bloomberg Businessweek

“The rare book that’s hilariously funny and also makes you smarter about world economies.”

“An incisive, colorfully written account of South Korea’s cultural ascent.”

“Fabulously snarky…Hong is perfectly positioned to understand this complex Korean psyche while retaining enough distance (and cynicism) to evaluate it.”
—Helen Brown, The Telegraph (UK)

“Highly entertaining.”
The Guardian (UK)