In 1995, Stefanie Syman co-founded FEED (formerly www.feedmag.com), one of the first web media sites and an award-winning independent web magazine. For the next six years, she acted as a co-editor and co-publisher of the magazine. In 2000, Syman was part of the creative team that founded Plastic.com, a content and community site focused on pop culture, and just five years later, as Editorial Director, she helped launch lime.com, a site focused on healthy living and sustainability. Recently, as the Head of Strategy and Business Development for Atavist, Syman helped bring its mobile publishing tools to market – signing key customers including TED, Dartmouth, The Wall Street Journal, and The Paris Review, among others and establishing a partnership with The Pearson Foundation to launch The Digital Storymakers Award.
Syman has also been practicing Ashtanga Yoga for more than fifteen years, an experience that influenced the writing of The Subtle Body: The Story of Yoga in America, where she tells the surprising story of yoga’s transformation from centuries-old spiritual discipline to a multi-million dollar American industry.
As a pioneer in digital media as well as an expert on yoga, Syman has been featured as a panelist and speaker at numerous events – as well as acting as an occasional commentator on live TV. Recently, she spoke at the Books in Browsers conference, and has also been featured in two documentary films, Yoga, Inc. and Ashtanga, NY.
The Subtle Body
The Story of Yoga in America
Farrar, Straus and Giroux Paperbacks
In The Subtle Body, Stefanie Syman tells the surprising story of yoga’s transformation from a centuries-old spiritual discipline to a multibillion-dollar American industry.