Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company.
His book Inside Coca-Cola provides an incredible look at the inner workings of the company during its formative years.
Isdell moved to Zambia when he was ten years old and it was there that his life with Coca-Cola really took off. He was the general manager for Johnnesburg, Africa’s Coca-Cola Bottling. He continued to work his way up the corporate ladder and his job took him to Australia and then the Philippines until he became president of the company’s Central European Division in Germany. After serving as Coke’s CEO, board director and chairman, Isdell stepped down as CEO in 2008.Download Bio
A CEO's Life Story of Building the World's Most Popular Brand
St. Martin's Griffin
The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival. Neville Isdell was a key player at Coca-Cola for more than thirty...
—Publishers Weekly (starred review)
“For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading.”
“Reading this book is much like listening to your grandfather tell his life story—if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general.”