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Kenneth Roman

Former CEO of Ogilvy and Mather

Travels From

New York


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BIO

Ken Roman is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy.  He joined the firm in 1963 as an assistant account executive and served as Chairman from 1985 to 1989.

 

In his 26 years with the company, he worked with major clients including American Express, Unilever, Kimberly-Clark and General Foods, and grew its international network and creative reputation.  Before O&M he worked in several corporate communications positions.

 

After leaving O&M in 1989, he joined American Express in a senior communications position for a brief stint before becoming a consultant, board director and author.  He was a senior advisor to Price Waterhouse and served on a number of boards (notably Compaq Computer, Brunswick, Gartner) and nonprofit boards (The New York Botanical Garden, National Organization on Disability).

 

He is the co-author of two business classics – How to Advertise and Writing That Works, both in third editions.  Published is January of 2009 is his biography of his former boss, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

 

A graduate of Dartmouth College (Editor of the daily newspaper), he was born in Boston, lives in New York, is married to a native New Yorker, and escapes with her to Nantucket.  He plays racquet sports and golf, and regards gardening as a competitive sport.


Read the Review in The Wall Street Journal
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BOOKS

Trade Paperback
The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Palgrave Macmillan

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable...
Trade Paperback
St. Martin's Griffin/Thomas Dunne Books

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

SPEECHES

The King of Madison Avenue: Ken discusses his most recent book, the first authoritative biography of the legendary David Ogilvy, at whose side Ken worked for 26 years.

David Ogilvy's Lessons of Leadership: Ken talks about his many years working alongside one of advertising's legendary leaders, and how he turned his organization into one of the world's largest firms.

David Ogilvy and the Power of the Brand: A lecture on Ogilvy’s most enduring legacy as a champion of brand image, and how his strategies for creating a strong brand can be applied to marketing strategies at any level.


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RECENT VIDEOS

  • Kenneth Roman talking about David Ogilvy and Company Culture

REVIEWS

Praise for The King of Madison Avenue "Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography."
--Publishers Weekly (starred review)

"Roman has written a fine book on his former boss. He has a gem of a subject and, as well as a fund of anecdotes, he provides a clear-eyed, unsentimental portrait of a brilliant tyrant."
--Financial Times

"Powerful and entertaining ... admirably researched and beautifully written."
--James Brady, Forbes.com

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