Jane Maas Book Jane Maas now.
GroundbreakingWoman Executive in Advertising
Topics : Inspirational Speakers, Leadership, Women’s Interest, Business, Communication
Travels From : New York

Jane Maas is one of the most respected names in advertising—the first woman to become the head of a major ad agency that she did not found herself. She is perhaps best known for her direction of the iconic “I Love New York” campaign—which saved the image of New York City and revitalized its tourism economy—and is the author of the upcoming book Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond.

Maas began her advertising career as a copywriter at Ogilvy & Mather in 1964, where she learned the mysteries of copywriting from David Ogilvy himself, rose to a position as Creative Director, and worked on ads for General Foods, Lever Brothers, S.C. Johnson, American Express and Cunard Lines. She left Ogilvy in 1976 for Wells, Rich, Greene where, in addition to the “I Love New York” campaign, she headed the creative group on Procter & Gamble.  In 1989, Maas became president of the New York office of Earle Palmer Brown.

In addition to her bestselling autobiography, Adventures of An Advertising Woman, Jane Maas co-authored, with Kenneth Roman, the classic How to Advertise—which has sold over 150,000 copies and been translated into 17 languages. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications and a member of the Board of Directors of both the American Association of Advertising Agencies and Advertising Women of New York.  She is listed in Who’s Who in America.

Maas graduated summa cum laude from Bucknell University, where she was elected to Phi Beta Kappa in her junior year. She spent a year at the University of Dijon as a Fulbright Scholar, and received an MA from Cornell. Jane’s involvement in the arts and education has continued throughout her career: she served as a Public Director of the American Institute of Architects, and was made an Honorary Member by the AIA in 1996. She has also been a member of the Board of Trustees of the American Architectural Foundation, Bucknell University, Fordham University and the William E. Simon Graduate School of Business at the University of Rochester. She has received honorary degrees from St. John’s University and Ramapo College.

Maas currently serves as Chairman Emeritus to Earle Palmer Brown Advertising & Public Relations and is a strategic and creative consultant to a number of international corporations. She travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.

Jane Maas is also the co-author with her late husband, architect Michael Maas, of Christmas in Wales: A Homecoming, published by St. Martin’s Press.
Author and Speaker Jane Maas
photo: Michael Leu
Hardcover
WORKS
Mad Women
The Other Side of Life on Madison Avenue in the '60s and Beyond
Thomas Dunne Books

“Hilarious! Honest, intimate, this book tells it as it was.” -- Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich...
Trade Paperback
St. Martin's Griffin/Thomas Dunne Books

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...
Trade Paperback
St. Martin's Griffin

JANE MAAS'S SPEECHES

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Spend an evening with Jane Maas, who made her way to the top of the fabulous, but male-dominated ad world of the 1960s and 70s. Fans of the AMC series Mad Men will be thrilled by Jane’s wickedly funny and juicy inside stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze filled Boat Ride—but Jane Maas also draws from her captivating personal experience and countless interviews with her peers to address the toughest issues of the era: equal pay, jaw-dropping sexism, and the painful choice many women faced between motherhood and their careers.

Jane Maas on How to Advertise

From her first experience with the legendary David Ogilvy, “The King of Madison Avenue” to her leadership of Earle Palmer Brown in the competitive New York City territory, Jane Maas offers her insight into effective advertising, gained over more than 40 years of extraordinary success in an ever-changing industry.

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