Jane Maas is one of the most respected names in advertising—the first woman to become the head of a major ad agency that she did not found herself. She is perhaps best known for her direction of the iconic “I Love New York” campaign—which saved the image of New York City and revitalized its tourism economy—and is the author of the upcoming book Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond.

Maas began her advertising career as a copywriter at Ogilvy & Mather in 1964, where she learned the mysteries of copywriting from David Ogilvy himself, rose to a position as Creative Director, and worked on ads for General Foods, Lever Brothers, S.C. Johnson, American Express and Cunard Lines. She left Ogilvy in 1976 for Wells, Rich, Greene where, in addition to the “I Love New York” campaign, she headed the creative group on Procter & Gamble.  In 1989, Maas became president of the New York office of Earle Palmer Brown.

In addition to her bestselling autobiography, Adventures of An Advertising Woman, Jane Maas co-authored, with Kenneth Roman, the classic How to Advertise—which has sold over 150,000 copies and been translated into 17 languages. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications and a member of the Board of Directors of both the American Association of Advertising Agencies and Advertising Women of New York.  She is listed in Who’s Who in America.

Maas graduated summa cum laude from Bucknell University, where she was elected to Phi Beta Kappa in her junior year. She spent a year at the University of Dijon as a Fulbright Scholar, and received an MA from Cornell. Jane’s involvement in the arts and education has continued throughout her career: she served as a Public Director of the American Institute of Architects, and was made an Honorary Member by the AIA in 1996. She has also been a member of the Board of Trustees of the American Architectural Foundation, Bucknell University, Fordham University and the William E. Simon Graduate School of Business at the University of Rochester. She has received honorary degrees from St. John’s University and Ramapo College.

Maas currently serves as Chairman Emeritus to Earle Palmer Brown Advertising & Public Relations and is a strategic and creative consultant to a number of international corporations. She travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.